BBB Rating: D, with over68 complaints closed in the past 3 years, 12 closed in the past 12 months
Established in 1986, Merit Gold brings more than 27 years of experience in precious metals buying, selling, and gold IRA investing to the industry. Merit Gold offers an exceptional range of products that include gold, silver, platinum, palladium, gold bullion, premium gold, premium silver and silver bullion, among others. Headquartered in Santa Monica, California, Merit Gold is known to work through a business philosophy centered on The Golden Rule, initiated by the company’s founder, Mr. Peter Epstein in 1986. The Golden Rule, which translates to “treating others as one would wish to be treated,” has spread to the rest of the Merit Gold team even to this day, from the administrative staff to the highest account executives to the shipping department.
The Merit Gold website offers a wealth of information on precious metals investing and gold buying. There is an entire product page that details their complete precious metals inventory, as well as separate sections that lengthily discuss gold buying and gold standards, and also a FAQ page that helps prospective investors obtain quick answers at a glance. Additionally, the site provides current news, market updates on gold investing and market data through real-time market information and charts. These help any precious metals buyer and seller to keep track of market changes and updates prior to and after investing in gold and other precious metals.
Commitment to Reliability and Transparency
With its team of knowledgeable and experienced account executives, Merit Gold makes it easier for any first-time buyer and seasoned investor to choose the right options when it comes to asset diversification, especially in placing bullion and proof coins in an IRA. Unlike other gold IRA companies, Merit Gold does not make any sweeping claims about converting an entire IRA into gold. The company recommends diversifying an IRA into precious metals only by as much as 10% to 30%. Beyond their expertise in precious metals ownership, furthermore, the company does not claim to be experts in terms of taxation and general investing, urging their clients to seek professional taxation advice from tax experts and financial consultants.
An active participant in the community, Merit Gold partners with various charitable organizations including Relay for Life of the American Cancer’s Society, Police Activities League and Wounded Warrior Project, among others.
Merit Gold Accreditation
The Better Business Bureau or BBB has granted a rating of D for Merit Gold. Previous clients have had negative reviews on the skill and knowledge of Merit Gold’s account executives especially in guiding first-time buyers. More than a few complaints have been lodged at the BBB against Merit Gold over the past 3 years, including issues on high prices and the long waiting time involved between purchasing and the actual delivery of the products.
While Merit Gold is clearly a key player in the precious metals investment market, making an informed and wise investing decision ultimately comes from prior research and a comprehensive review on all of the products and services available from any gold IRA company.
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